Social media is the new platform for a successful business. Most businesses these days use social media to attract customers by launching various interactive campaigns. Visuals are a game for any business and Instagram is proof for the same. Instagram introduced the option for a business profile in the year 2016 and ever since it has been the most widely used platforms for social media marketers.
You can tell a story or display your product in a more creative and better way through Instagram. The audience will always view your unique value proposition before taking action on it. Well, it is estimated that 75% of people do take an action after viewing something on Instagram, like visiting a website or shopping, or something of a similar sort. Well, all this reaches to the customer with advertisements and stories when you have a business account on Instagram.
What is an Instagram Business Account?
Having a professional business profile on Instagram will help in targeting the correct audience, collaborating with a similar business, and track insights. Instagram provides a business profile as a free feature, and hence is a convenient way of building a professional page. These accounts have additional features that the private or personal accounts on Instagram already have. Business accounts are benefitted with extra features such as access to analytics, insights, ad targeting, contact button, and promotions.
Setting up a business account on Instagram is simpler and easier when you already have a Facebook account. It is less time consuming and more lucrative from a business perspective than any other site. You manage the view of your page and plan the content as per your target audience and there you go, you can own a lucrative business just with Instagram.
How to Set Up a Business Account on Instagram?
Download the Instagram app from the App Store and launch Instagram.
Create an account, and there are two ways to do it. First, sign up using your email address or phone number. Second, in case you have a Facebook account, you can simply log in using the same account and just link both accounts.
Initially you begin with a personal account and you need not require linking your Facebook account.
Now your profile is ready.
But for a business profile, you will need to have a Facebook page. On your Instagram feed, select your profile and got a menu (appears as a three-horizontal line on the top right corner). Select the Settings (appears with a gear logo) and select “Account“.
You will find a list of options, from where you have to choose “Switch to Professional account”
Next, choose Business. It will show you a promo slideshow, ask you to select a category, add business information (which is optional) and at the end ask you to connect to Facebook.
You must choose a page and make it public for a business account. Connecting to Facebook is optional these days, so you can skip it.
A complete profile setup is necessary. Hence, add the requested information like name, location, and contact information.
While linking your Facebook Page, it is easy if you already have a Facebook business page. On the contrary, you get an option to create a new page and set up your page as per your profile.
Well, if you have followed all these steps, now you have a business account. The next step would be filling out the detailed information. You can do that by clicking “Edit your profile“, where you have the option to add a profile picture, some details about your business in the Bio, website link if any. It is immensely important for you to set up your profile in a way that reflects your business perfectly. Further, you can go ahead with posting your business-related content, use appropriate and trending hashtags, and follow other tricks and tactics to increase your reach on Instagram.
With an Instagram business account, you can go a ways with your business. You can make the best use of various Instagram features like a website link in the bio, swipe-up link, etc. to draw more audience towards your page. Instagram is a fun and creative platform. You just need to keep up with the Instagram algorithm, fill your feed, and follow a good Instagram marketing strategy to hail in your business.
