Google Pay online digital payment service introduced a new feature that allowed its users to disable or enable personalization features. The personalization feature helps Google to know your preferences, search interest, etc. Based on that, Google arranges for rewards, offers, etc. Now, this feature is coming to India.
Google announced that it will introduce a new personalization control, using which, users can decide whether they allow Google to track their app activity or not. When a user enables the Personalization feature, users will be able to get customized experience within the application. It will track your activity within Google Pay app, and will push rewards, offers, discounts and coupons accordingly. If you turn off this personalization feature, then Google will not scan your app activity and produce relevant experience rich rewards. It will continue to work like it does normally.
As Google mentioned in a blog post, “
Starting next week, your Google Pay app settings will provide you with more controls to decide how your Google Pay activity is used to personalise features within the app. All users will be asked to choose whether they would like to turn the control on or off as soon as they upgrade to the next version of the Google Pay app.
Turning on “Personalisation within Google Pay” will provide a more tailored experience within Google Pay. For example, you’ll receive more relevant offers and rewards based on your activity within Google Pay, including your transaction history. Even with this setting turned off, Google Pay will continue to work just as well – only without personalisation. Users who update Google Pay on Android and iOS can access these controls to modify their personalisation experience on Google Pay based on their preference.
You will also be able to manage how your individual transactions and activity within Google Pay are used for personalisation by visiting account.google.com. Here you can view and delete individual transactions and activity records that you don’t want used to personalise your Google Pay experience.
