Increased the numbers by getting free Twitch followers, and you’re calling it a killer social media marketing strategy? Well, my friend, this may have solved your problem at the moment. But, it’s definitely not the best for long-term success.
At the heart of marketing – lies the understanding of your audience. You cannot just promote something to someone without knowing what they want. It’ll be a waste of resources, especially time and money.
If you want to ensure a large portion of your marketing efforts is fruitful, get into the depths of your audience. Learn about their needs, interests and convince them to buy your products. It will also help curate content that resonates with the people and wants them to hang onto your brand longer.
Unfortunately, social media marketing to different audiences is not that easy. Each platform has its own specific demographics. So, to help reduce your research time, we’ve compiled a list of the top 5 social media platforms and their audiences. Read more!
As of 2022, Facebook receives traffic of over 2.934-billion active users. That’s a huge amount of potential customers for your business!
The platform also has a very well-balanced audience in terms of age. Here’s a breakdown for reference:
| 13-17 | 4.5% |
| 18-24 | 18.5% |
| 25-34 | 23.5% |
| 35-44 | 18% |
| 45-54 | 13.7% |
| 55-64 | 11% |
| 65+ | 10.8% |
Note that Facebook has the largest number of senior people. So, if you want to target products and services at an older audience, this platform will work wonders.
Moreover, 54% of Facebook users are women. It means females prefer using the platform more than males. And so, you should be creating ads and content accordingly.
Ever since Mark Zuckerberg purchased Instagram in 2012, the image-based social media platform hasn’t looked back.
It has an enormous user base of 1.440 billion, with the numbers increasing day by day. However, its audience is very different from Facebook. In fact, it’s the opposite.
| 13-17 | 7.2% |
| 18-24 | 25.9% |
| 25-34 | 27.3% |
| 35-44 | 17.8% |
| 45-54 | 10.9% |
| 55-64 | 6.5% |
| 65+ | 4.4% |
Instagram is primarily dominated by 25 to 34-year-olds. The next major age group is 18 to 24-year-olds. But, the number of younger teens is very less.
It shows that marketers should target Instagram if they want to become popular amongst the mature, young audience.
Twitter is undeniably the hub of the latest news, memes, and life updates. It’s where you can stay current and post without much hesitation. This microblogging nature of the platform is what draws in people from all age groups.
| 13-17 | 6.6% |
| 18-24 | 17.1% |
| 25-34 | 38.5% |
| 35-49 | 20.7% |
| 50+ | 17.1% |
As you can see, there’s an equal percentage of users aged 18-24 and 50+. Businesses with a wide range of products and services will find this audience to be of great benefit. However, one important statistic that you should know is that Twitter is male-dominant.
Almost 70.4% of users on Twitter are male. So, a women-specific brand might not strive as well as a men-specific one.
Snapchat
Snapchat is gradually climbing up the ranks in terms of engagement with ads. Research shows that Snapchat commercials possess 5x more ad awareness than other video ads. It means people on this platform are more likely to respond to the ads.
For marketers, it’s a great opportunity to unlock before the market becomes saturated there as well.
| 13-17 | 20.5% |
| 18-24 | 39.1% |
| 25-34 | 22.6% |
| 35-49 | 13.4% |
| 50+ | 3.6% |
Just like others, a huge chunk of Snapchat’s user base belongs to 18 to 24-year-olds. But, notice that this is the only social media platform to have the largest number of young teen users aged 13 to 17 years old. Also, the audience is mainly female (51.4%).
Twitch
Say Twitch, and the first thought to pop up is gaming. While the platform is filled with Esports gamers, that’s not its sole purpose.
Twitch is basically a live-streaming platform that helps people create all types of real-life broadcasts. It can be anything from cooking tutorials to educational discussions.
Recently, marketers have been realizing the potential of influencer marketing on Twitch. Live streaming helps build highly engaged communities. And by partnering with the right influencers, businesses can promote their products/services more effectively.
| 16-24 | 41% |
| 25-34 | 32% |
| 35-44 | 17% |
| 45-55 | 7% |
| 55-64 | 3% |
On top of that, the social media platform has the same audience as the rest. The 25 to 34-year-old age group takes the lead, with more males. 65% of the users are men, while only 35% are women.
