Brand monitoring is the process of tracking mentions of your name across various platforms, such as review sites, social media, and online media like blogs, publications, and news sites. Doing so helps you understand better what people think about your company, thus managing your online reputation better. Your online reputation is important because it affects the trust of customers and potential clients. They will feel more confident and at ease to do business with you if they see you as a reputable company. Your brand or company name may be an obvious topic to monitor, but there are also others to check that could affect your reputation and business in general.
Brand variations
Sometimes, people type a company or brand name differently. For example, Coca-Cola may be written as CocaCola or Coke. So, when you search for mentions, include the possible variations of your brand to gather more data. Think of how your customers refer to your name. It helps you understand their sentiments and needs, so you can provide better service. Happy customers help maintain an excellent reputation.
Industry news
As mentioned, you should monitor other topics that impact your brand, like the latest news in your industry. Although it’s not directly about your brand, since you’re in that industry, it somehow affects your company. For instance, if there are widespread issues in your field, being informed gives you a heads-up on how to avoid them, thus boosting your trustworthiness and reliability. A dependable news API provider can ensure that you are up to date with all industry-related news. It deeply crawls the web to deliver the data you need in a format you can easily use in your existing application. Moreover, it has a smart feature that prioritises those that matter most to your company, so you don’t have to sort or go through everything yourself. This rich information could also be a source of content you can share or write to remain relevant in your niche.
Competitors
Monitoring your competitors helps determine how they are doing compared to you and what their audience says about them. Some competitor monitoring applications give a detailed comparison of their status and yours in various channels. For instance, they may have more mentions and positive feedback on Facebook, but you are doing better on Twitter. You may also study their campaigns and strategies and see which you can adopt, avoid, or do better to stay on top of the competition.
Products or services
Knowing customers’ feedback on your products or services will give you an insight into what they feel about your offers. You’ll better understand what to improve on and what the customers need so that you can incorporate them into your upgrades. If there are negative comments, you can act on them immediately to avoid damaging your reputation.
Key people
These are people associated with your brand, including the company executives like the CEO and those you collaborated or partnered with, like celebrities, influencers, and other brands. Any news about them also affects your reputation.
Don’t skip the process of brand monitoring to help ensure that your online presence remains reputable and you stay ahead of the competition.
