A news left us taken aback when we heard that Samsung set up a phenomenal example of marketing by launching a two week campaign that would completely re-brand the newly opened fifth terminal ‘Terminal 5’ of the London Heathrow Airport as the “Terminal Samsung Galaxy S5”. Heathrow Airport is one of the busiest airports in the world and the new terminal T5 is hugely populated with passengers through out the year. So Samsung chose it for a great marketing policy.
But a spokesperson from Heathrow airport straight away denied any renaming of signage. The spokesperson, named Rene Ritchie from iMore clearly mentioned that Heathrow airport has not yet given permission to Samsung to completely rebrand the terminal as the tech giant’s press release claimed. He added, “Heathrow Terminal 5’s signage and passenger way-finding has not changed.” But Samsung’s announcement was contradictory to what Airport authority said.
However, “Russell Taylor, Vice President, Corporate Marketing, Samsung Electronics UK & Ireland, said: “We are always looking for ways to maximize brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.”
