There is no dispute that Social Media today is one of the most effective ways of communicating your message across the various channels of distribution. A couple of years back many skeptics believed that Social Media is just a passing trend in ways of marketing and communication. Today some platforms boast around 2 billion active users on a monthly basis (Facebook).
Some SEO experts are considering if social media marketing can, in fact, boost SEO efforts? With all this aligned and an increase in mobile usage, it is no wonder we may pose a question. Is social media actually the king of marketing on mobile?
In this article, we will cover several benefits of advertising on social media and its impact across the board.
Content strategy is the key
You may agree that without quality content there are no conversions. It is no exception such conclusions apply to social media. Jumping on social media, creating a profile on every platform may not be enough to impress your following. If you really consider turbo-charging your presence you’re going to need to prepare a content strategy to improve the effectiveness of your content. One of the basic steps in creating your own social media content strategy is:
- Establish social goals that align with your business goals.
- Choose the main social network.
- Design your content creation process.
- Research the ideal content & keywords
Set a realistic advertising budget
Companies across the world have had much success advertising on social platforms, and some have totally failed and fell flat on their face. When it comes to advertising on social media, proceeding with caution and very specific budget in mind will make a foundation where easier measurement and campaign result tracking will be clear when later referred on.
Return on Investment for SM Advertising
If your company isn’t happy with the current ROI (Return on Investment) from social channel advertising, it is most probably the time to reassess the budget and define your goals in a clearer passion.
One of the basic first steps is determining how much you’re planning to spend on your digital marketing efforts. Next, you’ll need to choose what % of that budget is going to be dedicated to social media. DIY that most companies spend about 5% to 15% of their annual revenue just on marketing?
Don’t forget about your audience
There is a lot of work that needs to be done before paying a penny on advertising and marketing to social media giants. One of these tasks is determining your target audience.
I recommend figuring out who you want to reach, their interests and how you want to reach these people before deciding how you want to spend your previously mentioned budget. Once you have the answers for two of these questions it is time to figure out the type of social media channel for your specific audience.
- Facebook (2.24 billion users)
- YouTube (1.9 billion users)
- Facebook Messenger (1.3 billion users)
- Instagram (1 billion users)
- LinkedIn (575 million users)
Track and analyze
After having everything set up and your primary channel of advertising determined it is time to track and manage. Have checkpoints on a weekly basis determining the quality and performance of your ads. Get familiar with basic terms of digital marketing such as – engagement, impressions, reach and conversions. These things will help you better understand what to tweak and where to pay significantly more care when planning next or tweaking your current campaign.
There are paid and free built-in tools for tracking ad online performance. For basic entrepreneurial needs, basic built-in analytics is sufficient. If you’re having multiple channels and many campaigns – considering a paid tool should not be out of the question.
Conclusion
Taking a leap forward in your advertising game is sure to include social media as it is becoming more and more dominant in the world of mobile advertisement. Some say it is an undisputed king, others are being more skeptical about this approach. Nevertheless, you may judge for yourself, how many times you were influenced by a social media ad?
