Uptime and downtime are two important parameters of a website. A healthy and good website must have 0 downtime or less than 0.01%. Uptime is a technical term which denotes the time for which the website remains operational. Downtime of a website should always be minimal. There is no exact time stamp uptime which can define the performance of a good website. It depends on the type of website and the type of business you are having. If you have an airline ticket booking site or a railway booking site, then downtime of even 15 mins might have severe impact on the business. But if you have a beauty blog, or say, a travel blog, then the impact will not be so hard. For a website to perform seamlessly, there are two factors to look upon, the server performance and the overall performance of the website. While you cannot influence on the former factor directly, you can do it for the latter one.
You can create an impact on the site’s performance by adopting some optimization techniques for your website. We won’t go into the details of the optimization techniques, but we can say that you can reduce the website’s weight, resize images, CSS, JavaScript, so that the site loads fast.
Now comes another important pillar of a website, the server. The owner of the site cannot influence the server directly. The reason when a site suffers due to the server is poor maintenance by server providers, lack of server power, poor security provisions. The speed of a website is always of prime importance. I is a common tendency to avoid websites which take more time to load. Thus, speed is more important than functionality. It has been seen in several surveys that visitors walk out of the website if it fails to load within 5-10 seconds. So, no matter, what your site offers, if your server is ailing you, then business is bound to decline. Users even want faster performance when opening a site on mobile. The weblight services are appreciated only when there is an issue with the network. Otherwise, speed is never compromised. Hence, the websites need to be optimized for websites also.
The above image shows a study done by Kissmetric.com. This shows a graph where the page abandoned by user increases as the time to load pages also increase. This hampers a lot of aspects of your website like your conversions and profit. Since time is precious, no one wants to waste time by visiting slow sites. The next factor that gets jeopardized is SERPs. Even Google is fond of fast sites and favors websites that are loads in less than 200ms.
HRANK provides several guidance by which you can ameliorate your server time response. The HRANK helps you to check your server response time. It also enables you to check your hosting provider’s average server response time. HRANK lets you have a comparative insights on which is good and which is not.
So, finally your aim should be to educate yourself in judging a good web hosted site and improve your business.
